Objective:
The objective of the course is to provide students with a fi rm grounding in communication skills. Its aims to develop ability for critical thinking and creativity and to give the students an opportunity to combine the theoretical curriculum with practical applications, through detailed research, lucid writing skills, oral presentation skills and the mastery of various mass communications media in our global information age.
Eligibility:
A candidate for being eligible for admission to the degree course in B. M. M. shall have passed the H. S. C. Examination of Maharashtra Board of Higher Secondary Education or its equivalent from any stream i.e. Science, Commerce or Arts.
FIRST YEAR: SEMESTER I
| SR. NO. |
Subject Name |
Credits |
| USBMM101 | Effective Communication Skills – I | 3 |
| USBMM102 | Fundamentals of mass communication | 3 |
| USBMM103 | Introduction to computers | 3 |
| USBMM104 | Landmark Events in 20th Century History | 3 |
| USBMM105 | Introduction to Sociology | 3 |
| USBMM106 | Introduction to economics | 3 |
FIRST YEAR: SEMESTER II
| SR. NO. |
Subject Name |
Credits |
| USBMM201 | Effective communication skills-II | 3 |
| USBMM202 | Introduction to media psychology | 3 |
| USBMM203 | Political Concepts and the Indian Political System | 3 |
| USBMM204 | Principles of Management | 3 |
| USBMM205 | Principles of Marketing: | 3 |
| USBMM206 | Introduction to Literature | 3 |
SECOND YEAR: SEMESTER III
| SR. NO. |
Subject Name |
Credits |
| USBMM301 | Introduction to media Studies | 3 |
| USBMM302 | Introduction to advance computers | 3 |
| USBMM303 | Understanding cinema | 3 |
| USBMM304 | Cultural studies | 3 |
| USBMM305 | Introduction to creative writing | 3 |
| USBMM306 | Introduction to Public Relations | 3 |
SECOND YEAR: SEMESTER IV
| SR. NO. |
Subject Name |
Credits |
| USBMM401 | Introduction to journalism | 3 |
| USBMM402 | Organizational behavior | 3 |
| USBMM403 | Radio Television | 3 |
| USBMM404 | Introduction to Journalism | 3 |
| USBMM405 | Print production photography | 3 |
| USBMM406 | Mass media research | 3 |
THIRD YEAR: SEMESTER V ( Subjects for Advertising)
| SR. NO. |
Subject Name |
Credits |
| USBMM501 | Copy Writing | 3 |
| USBMM502 | Media Planning & Buying | 3 |
| USBMM503 | Consumer Behavior | 3 |
| USBMM504 | Advertising Design (project Paper) | 3 |
| USBMM505 | Brand Building | 3 |
| USBMM506 | Advertising in Contemporary Society. | 3 |
THIRD YEAR: SEMESTER VI ( Subjects for Advertising)
| SR. NO. |
Subject Name |
Credits |
| USBMM601 | Financial Management for Marketing and Advertising | 3 |
| USBMM602 | Contemporary Issues | 3 |
| USBMM603 | Agency Management | 3 |
| USBMM604 | Advertising and Marketing Research | 3 |
| USBMM605 | Legal Environment and Advertising Ethics (Law) | 3 |
| USBMM606 | Principles and Practice of Direct Marketing. | 3 |
THIRD YEAR: SEMESTER V ( Subjects for Journalism)
| SR. NO. |
Subject Name |
Credits |
| USBMM501 | Reporting | 3 |
| USBMM502 | Editing | 3 |
| USBMM503 | Journalism and Public Opinion | 3 |
| USBMM504 | Features and Opinion | 3 |
| USBMM505 | Indian Regional Journalism | 3 |
| USBMM506 | Newspaper -Magazine Making (Project Paper) | 3 |
THIRD YEAR: SEMESTER VI ( Subjects for Journalism)
| SR. NO. |
Subject Name |
Credits |
| USBMM601 | Journalistic Laws & Ethics | 3 |
| USBMM602 | Internet and Issues in the global media | 3 |
| USBMM603 | Broadcast Journalism | 3 |
| USBMM604 | Business And Magazine Journalism Paper III | 3 |
| USBMM605 | New Media Management | 3 |
| USBMM606 | Contemporary Issues. | 3 |
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